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We Didn’t Lose Journalism. We Abandoned Our Audience.
The internet didn’t destroy journalism. We did. For years, media institutions grew comfortable, stopped innovating, and forgot the most basic rule of journalism: serve the audience. This article is a hard look at how complacency, not technology, pushed people away — and why rebuilding trust starts with taking responsibility.
Luka tsereteli
Dec 17, 20253 min read


We Have a Strong Newsroom, But We’re Invisible Online. What’s Missing?
Even the strongest newsroom is powerless if no one sees its work online. In today’s media landscape, producing quality journalism isn’t enough—stories must be adapted for social media, presented in formats audiences actually consume, and delivered by relatable faces. Success requires new skills, dynamic content, and a willingness to embrace digital change. Without it, great reporting remains invisible—and irrelevant
Luka tsereteli
Dec 1, 20253 min read


A Journalist in Exile: The Price of Telling the Truth
One week ago, I was forced to leave Georgia — the country I love — and go into exile. For years, I worked as a journalist and TV host, exposing truth despite threats and violence. Today, as Georgian journalists are silenced and jailed, I continue my mission abroad: to speak truth to power, no matter the cost.
Luka tsereteli
Oct 21, 20253 min read


Beaten for Truth 2.0: What It Means to Be a Journalist in Georgia Today
Being a journalist in Georgia means risking your safety to report the truth. Since 2023, more than 70 journalists have been beaten, pepper-sprayed, or attacked covering protests, evictions, and corruption. Despite violence and repression, Georgian journalists keep working—live-streaming, investigating, and exposing injustice—because silencing the press silences society.
Luka tsereteli
Sep 25, 20257 min read


Beaten for the Truth: My Story as a Journalist in Georgia
On a freezing January morning in Tbilisi, I walked into an eviction with a microphone in hand and walked out beaten, bruised, and nearly arrested. Covering corruption in Georgia isn’t just a job — it’s a battle against private lender schemes, corrupt courts, and violent police. That day, my cameraman and I were attacked simply for doing our work as journalists. But our coverage didn’t just tell a story — it stopped another family from losing their home.
Luka tsereteli
Sep 22, 20253 min read


Why Your Newsroom’s Next Top Hire Should Be an AI Workflow Architect
In today’s fast-paced media landscape, the smartest newsroom hire isn’t just another journalist—it’s a professional who can build AI-powered workflows. By automating routine tasks like fact-checking, research, and content creation, newsrooms can free journalists to focus on what really matters: investigative reporting, storytelling, and creativity. Embracing AI isn’t about replacing humans—it’s about increasing productivity, boosting morale, and reclaiming the relevance of jo
Luka tsereteli
Sep 20, 20252 min read


Step-by-Step: Transforming a TV Channel Into a Digital-First Media Brand
Traditional TV can no longer survive by simply republishing its broadcasts online. Social media has its own language, its own rules, and its own audiences—and media brands that fail to adapt are fading fast. In this article, I break down the essential steps for transforming a television channel into a digital-first powerhouse: from rethinking content formats for TikTok and Instagram, to building revenue streams beyond old-school ads, to reshaping newsroom culture with digital
Luka tsereteli
Sep 20, 20254 min read
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