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We Have a Strong Newsroom, But We’re Invisible Online. What’s Missing?
Even the strongest newsroom is powerless if no one sees its work online. In today’s media landscape, producing quality journalism isn’t enough—stories must be adapted for social media, presented in formats audiences actually consume, and delivered by relatable faces. Success requires new skills, dynamic content, and a willingness to embrace digital change. Without it, great reporting remains invisible—and irrelevant
Luka tsereteli
7 days ago3 min read
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A Journalist in Exile: The Price of Telling the Truth
One week ago, I was forced to leave Georgia — the country I love — and go into exile. For years, I worked as a journalist and TV host, exposing truth despite threats and violence. Today, as Georgian journalists are silenced and jailed, I continue my mission abroad: to speak truth to power, no matter the cost.
Luka tsereteli
Oct 213 min read
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Beaten for Truth 2.0: What It Means to Be a Journalist in Georgia Today
Being a journalist in Georgia means risking your safety to report the truth. Since 2023, more than 70 journalists have been beaten, pepper-sprayed, or attacked covering protests, evictions, and corruption. Despite violence and repression, Georgian journalists keep working—live-streaming, investigating, and exposing injustice—because silencing the press silences society.
Luka tsereteli
Sep 257 min read
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Beaten for the Truth: My Story as a Journalist in Georgia
On a freezing January morning in Tbilisi, I walked into an eviction with a microphone in hand and walked out beaten, bruised, and nearly arrested. Covering corruption in Georgia isn’t just a job — it’s a battle against private lender schemes, corrupt courts, and violent police. That day, my cameraman and I were attacked simply for doing our work as journalists. But our coverage didn’t just tell a story — it stopped another family from losing their home.
Luka tsereteli
Sep 223 min read
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Why Your Newsroom’s Next Top Hire Should Be an AI Workflow Architect
In today’s fast-paced media landscape, the smartest newsroom hire isn’t just another journalist—it’s a professional who can build AI-powered workflows. By automating routine tasks like fact-checking, research, and content creation, newsrooms can free journalists to focus on what really matters: investigative reporting, storytelling, and creativity. Embracing AI isn’t about replacing humans—it’s about increasing productivity, boosting morale, and reclaiming the relevance of jo
Luka tsereteli
Sep 202 min read
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Step-by-Step: Transforming a TV Channel Into a Digital-First Media Brand
Traditional TV can no longer survive by simply republishing its broadcasts online. Social media has its own language, its own rules, and its own audiences—and media brands that fail to adapt are fading fast. In this article, I break down the essential steps for transforming a television channel into a digital-first powerhouse: from rethinking content formats for TikTok and Instagram, to building revenue streams beyond old-school ads, to reshaping newsroom culture with digital
Luka tsereteli
Sep 204 min read
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